The ROI of Social Media

In this week's class we talked about the Return on Investment of Social Media. The ROI, that's your ration of profit to costs. Because contrary to what everybody says, Social Media is not free! You invest time, you need the equipment and there are opportunity costs.

Happy Halloween Twitter Chat

To give everybody the opportunity to go trick or treatin'  we didn't have to attend our Social Media Class yesterday, but participated in a Twitter Chat instead!

Could Taco Bell be successful in Asia?

This week's class was all about case studies. We looked at several companies and how they are getting along in the Social media world. Me and my team mates took a closer look at Taco Bell, the American Tex-Mex Fast food chain. What really caught my attention was the fact, that is hard for Taco Bell to be embraced by some cultures especially in Asia and Europe.

A little birdy told me...

...that Fee loves Travelling can now be found on Twitter! #feelovestravel or @feelovestravel or whatever...I'm still confused by Twitter and that hashtag-@-stuff...

Experiences with joining an Online Community

This week's task was: Join an online community and blog on your experience - so that's what I did.

The Importance of Marketing yourself

So in class we've been asked to think about why it is important to market youself.
I guess the most important reason is as simple as that: You can have the greatest product in the world, but if nobody knows about it you won't sell a piece!

More thoughts on Social Media

Social Media has become so successful in such a short amount of time, probably because it helps to satisfy the basic human need to communicate. It has never been easier to keep in contact with 100, 200, 500 or even more people. Social Media platforms like Twitter or Facebook give you the opportunity to keep in touch with friends, family or colleagues from all over the world. And they give you the opportunity to present yourself.