The Importance of Marketing yourself

So in class we've been asked to think about why it is important to market youself.
I guess the most important reason is as simple as that: You can have the greatest product in the world, but if nobody knows about it you won't sell a piece!


Nowadays most markets are saturated and most goods are interchangeable. So even if you are able to let the world know about your product, they might not buy it because there are lots of other goods that are a substitue to your good.

So what are you gonna do? Market yourself! Find your USP, what makes your product special and then communicate that to the public. Find qualities that you want your product to be associated with and thus try to build up a brand.

Marketing is the key to let people know about your product, to be visible to your target customers, to form an identity and a brand and to eventually sell your product to your preferred customers.

And Social Media, and of course the Internet in general, have made it easier and cheaper to reach a lot of people with your message. The possibilities for events and contests on the web seem to be endless. Those are great ways to reach people in Social Media communities, to make your brand "cool" and it hardly costs anything! So if Social Media users match your target group, Social Media Marketing is a great way to let your customers know about your product and build a brand!